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You were always the obvious candidate. Redundancy changed the context. Not your capability.

The market just cannot read you yet.

I fix the signal.

Most clients go from silence to interview conversations within two to three weeks.

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Cheraine took the time to truly understand my career journey, strengths, and future goals and translated that into a CV and LinkedIn profile that genuinely reflects who I am. Despite a competitive market I had multiple offers and landed a Director role.

Preeti R, MAHRI. Head of Operations. Multiple Offers. Landed Director Role.

Testimonial edited for length and clarity

When a hiring manager lands on your profile right now, they are asking three questions.

"Is this person at the right level?" If that is not clear in the first six seconds, they move on.

"Have they delivered at this scope before?" If your impact is buried, they assume the answer is no.

"Would I stake my reputation on recommending them?" If the answer is uncertain, they do not call.

If your profile cannot answer all three in six seconds, you have a signal problem.

Why it is happening.

You do not have an experience problem. You have a signal problem.

At Head of and Director level, hiring decisions begin months before a role is posted. A hiring manager thinks of three names. Calls one. That person was already the obvious choice before the role existed. Before the brief was written. Before anyone opened Seek.

If your name is not coming up in those conversations, it is not because you are underqualified. It is because the market cannot read you clearly enough to put you in the room.

 

🚪 The front door.

Seek. LinkedIn Jobs. Every job board you've refreshed. Hundreds of applicants. An ATS that filters you before a human ever reads your name. Built for volume. Not for you.

 

⛳️ The back door.

The golf course. The university connection. The person who calls someone they trust and says, who do you know who would be great in this? It works brilliantly. It always has. But it only works if you're still in the room. Redundancy, restructure, a contract ended. The back door closes behind you.

 

🪟 The Window.

By the time a senior role is advertised, the shortlist is already forming. The people they actually want to speak to were identified before the posting went live. The Window is how you get into that conversation. Warm, deliberate, targeted. With the right people. Before the role exists on any job board.

That is what Jobclub teaches you to do.

Why what you have tried is not working.

You have updated your resume. You have rewritten your LinkedIn. You have asked recruiters for feedback and been told you have great experience and to keep applying.

None of that fixed the signal.

The problem is not the wording. It is that your LinkedIn, your resume, and the way you show up in your network are all pointing in different directions. You only get traction when everything is aligned. All arrows pointing the same way.

Nobody teaches you this. And nobody tells you when it is working against you.

The professionals who land interviews within two to three weeks of redundancy do not apply harder.

They fix the signal first.

You have been Head of or Director level in Australian or NZ corporate for a decade. You have always gone from one role to the next. Been headhunted. Tapped on the shoulder. Sometimes you were not even looking and the call came anyway.

You never had to do this before.

Now you are refreshing SEEK on a Sunday morning, watching the inbox, and doing the mental maths that did not used to be part of your week.

The coffees happened. The calls happened. The LinkedIn messages happened.

And somewhere in the back of your mind, a thought you have not said out loud yet:

It is clear I am not portraying myself as someone they want to call.

You keep running the same loop. You know you are good at this. You have the decade of performance to prove it. But the evidence is not translating. Recruiters read your message and never reply. Roles that should be obvious matches are going nowhere. People with less experience are getting the conversations you should be having.

You do not want to brag. You do not know how to talk about your wins without it feeling wrong. Writing about yourself is excruciating. And every week that passes without movement is another week of savings you are not getting back.

The silence is not rejection. It is a signal problem.

Hi, I'm Cheraine.

I am a former recruiter and founder of a recruitment startup that connected more than 8,000 professionals across 119 countries with employers. I have reviewed thousands of profiles from the other side of the hiring decision.

I also know what it feels like to be on the wrong side of it.

I was made redundant from my role in recruitment. Then I closed my own startup and made myself redundant. The 3am thoughts about money and timelines and what comes next are not abstract to me. I have been there.

That is why I built Jobclub. Not because career positioning is a useful service. Because I know exactly what it feels like to have a decade of performance behind you and no idea why the market is not calling. And I know exactly what the market needs to see before it will.

I work exclusively with Head of and Director level professionals made redundant from Australian and NZ corporate organisations who have never had to job search before.

Done for you in 5 business days. Not a 12-week program.

A complete rebuild of how the market reads you. Not a resume service.

Direct access to me until your first interview is booked. Not a PDF and a handshake.

READABLE

Hiring leaders can see your level, your scope, and your impact in the first six seconds. Not after a careful read. On the scan.

FINDABLE

The 30 decision-makers who matter most to your next role know you exist before the role is posted.

READY

Your outreach is written, your interview preparation is done, and you have direct access to me until the first conversation is booked.

What is included:

✅ Your LinkedIn and resume rebuilt from the ground up. Delivered within 5 business days of your strategy call.

✅ The 30 decision-makers who matter most to your next role, identified and mapped.

✅ Outreach strategy and messages written and ready to send.

✅ Interview preparation built around the roles coming to you.

✅ Direct WhatsApp access Monday to Friday, 9am to 6pm, until your first interview is booked.

✅ 30-day guarantee. If it is not working, everything is rebuilt at no cost.

I was quite precious about my profile and CV. I didn't think there was anything wrong with it. Within a week of Cheraine's version going out I had two interviews. One converted to an offer. Just over two months later I started a new role.

Annie G, FCIPD MBA. HR Director.

Multiple Interviews 1-Week Later. Landed Dream Job.

I spent three months applying, trying AI platforms and other resume writers, and got nowhere. Within 24 hours of working with Cheraine I had my first interview. Even after 15 years in a single company, I now look professional and have my strengths highlighted.

Stephen P. Technology Professional.

Interview 24-Hours Later. Landed Dream Job.

I thought my LinkedIn profile was reasonably strong. What I hadn't appreciated was how misaligned it was with how recruiters actually assess candidates at senior level. Cheraine's feedback was targeted, strategic and grounded in real recruitment insight. She focuses on outcomes, not aesthetics.

Gareth S. Director.

Testimonials edited for length and clarity

This is for you if:

You are Head of or Director level and have been made redundant or your contract is ending soon at an Australian or NZ corporate organisation. You have ten or more years of delivering results at your level. You have never had to job search before. You want this rebuilt so the right hiring leader can read your level, scope, and impact in six seconds. Once.

This is not for you if:

You are early-career, a career changer, or based outside Australia or New Zealand.

If you want to build the outreach system yourself rather than have it done for you, ask me about the Signal System.

Why timing matters.

Most professionals at your level wait three to four months before addressing the signal problem.

Every month of silence costs you roughly 15,000 AUD in lost income. The investment is 5,000 AUD. The maths is not complicated.

The shortlist for the role that suits you is forming right now. Before the ad goes live. Before you know it exists. Every week your signal stays unclear is another week you are not on it.

I take five clients per month. That is not a marketing line. It is the constraint that makes the work possible at the standard I guarantee.

The guarantee.

If you are not receiving interview requests within 30 days of your rebuilt profile going live, provided you have applied to a minimum of 10 relevant roles, everything is rebuilt at no cost. Not a credit. Not a consult. Everything rebuilt. You keep all materials regardless of outcome.

Investment.

Career Positioning Advisory 5,000 AUD.

Payment Plan 2 x 2,750 AUD.

Get your Free Profile Positioning Report →

Want a clearer picture first? Start with the Signal Diagnostic Session.

This is not a sales conversation. It is a working session. I pull up your LinkedIn live and we go through it together.

In one hour I show you exactly what signal you are sending to the market. What hiring leaders see in the first six seconds. Where your experience is landing. And where the signal needs to change so recruiters and hiring managers start reaching out.

You leave with a clear picture of your signal and exactly where to focus first.

500 AUD. Credits in full toward the Career Positioning Advisory.

Book your Signal Diagnostic Session →

Not ready to book yet?

Every Sunday I send one signal explained, profile breakdowns and one fix you can apply today. When you are ready to move, you will know exactly where to start.

 
Request your free templates when you get your Profile Positioning Report →